Do It Fluid: Snoop Dogg launches cannabis-infused drinks, a smokeless alternative to alcohol

Hill Beverage and its co-founder, Snoop Dogg, have launched Do It Fluid, an innovative line of cannabis-infused beverages.

These beverages are marketed as a healthier, smoke-free alternative to traditional alcohol and tobacco products, featuring natural ingredients and a a blend of THC and CBD.

«As I take the next step in my journey, Hill Beverage's vision for cannabis-infused beverages was the perfect transition,» Snoop said in a note sent to El Planteo. «What we’ve created is a completely natural and delicious alternative that doesn’t compromise on the high, while offering fans the perfect option for day or night.»

Revolutionizing Cannabis Consumption with Snoop Dogg's Infused Beverages

The product line, the result of a collaboration between Snoop Dogg’s Death Row Records and Hill Beverage, aims to redefine cannabis consumption. It offers a new experience with four distinct flavors: Blood Orange, Blue Razz, Cherry Limeade, and Peaches N Honies, available in CBD-only and THC + CBD versions.

Snoop Dogg expressed his enthusiasm for the Transition to Cannabis-Infused Beverages, in line with Hill Beverage Co.’s vision. CEO Jake Hill highlighted the brand’s role in the cannabis industry’s new direction, emphasizing natural and flavorful alternatives.

Do It Fluid beverages are now available on HillBeverageCo.com and DeathRowCannabis.co, and come in several flavors with detailed ingredient lists and calorie counts. The company plans to expand its availability in dispensaries and stores across the United States through 2024.

Hill Beverage Co., founded by Jake Hill in 2023, specializes in cannabis-infused beverages and collaborates with several industry leaders. Death Row Records Cannabis, revitalized under the guidance of Snoop Dogg, reflects the hip-hop culture of the 1990s and aims to reintroduce the label to a contemporary audience.