Snoop Dogg Is Set to Open His Cannabis Club in Barcelona

Snoop Dogg continues its expansion into the European cannabis market with the arrival of Tha Dogg House in Barcelona. After inaugurating two coffee shops in Amsterdam, the American rapper is now setting up shop in Spain with a private, members-only venue.

This is by no means a trivial choice: while Barcelona remains one of Europe’s cannabis capitals, the cannabis clubs They operate in an uncertain legal environment, marked by stricter controls and restrictions imposed by local authorities.

Tha Dogg House Opens in Barcelona's Raval Neighborhood

Located at 9, Carrer de Peracamps, in the neighborhood of’El Raval, the new Tha Dogg House Barcelona It will offer a more intimate experience than its Amsterdam locations.

Admission is, of course, limited to individuals 18 years of age and older, who must be sponsored by a member to gain entry. The club can accommodate approximately 50 people.

According to various reports, the venue’s design will reflect Snoop Dogg’s signature aesthetic, featuring blue velvet seating, mood lighting, and decorative elements inspired by the artist’s identity.

Unlike Amsterdam's coffeeshops, the Barcelona establishment will not sell cannabis to non-members and will not allow consumption outside its premises.

The company has not yet announced the membership fees, the range of cannabis-based products available, or the official opening date.

A Neighborhood-Focused Approach to Cannabis Cultivation

For Snoop Dogg, the Barcelona project aims to move beyond celebrity-driven branding by creating a physical gathering place within an existing local cannabis community.

«From Paris to Milan via Amsterdam, Europe has shown me nothing but love,» the rapper said in a statement. «Barcelona is a city that knows how to bring people together, and Tha Dogg House aims to bring neighbors together to relax, share good music, and enjoy good company.»

Tiffany Chin, who oversees Snoop Dogg’s cannabis-related activities, explained that the company had deliberately chosen a neighborhood located outside Barcelona’s main tourist areas. The association hopes to create an environment where members can meet, listen to music, and build relationships.

Barcelona's Cannabis Clubs Face Growing Legal Uncertainty

The arrival of Tha Dogg House nevertheless raises questions about the future of the cannabis organizations in Spain. Although Barcelona has developed one of Europe’s most renowned social club scenes, these organizations operate within a complex legal framework.

The The Barcelona authorities have stepped up their efforts this year inspections targeting clubs suspected of operating as commercial venues, particularly those that cater to tourists. Local partners had initially warned Chin that associating the establishment with an internationally renowned celebrity risked drawing even more attention from regulatory authorities.

The company nevertheless moved forward with the project, affirming its intention to comply with the applicable requirements while maintaining the club’s status as a private association.

A broader movement

Snoop Dogg's initiative in Barcelona illustrates a broader trend within the’international cannabis industry, celebrity-backed brands are increasingly establishing a presence in physical locations rather than relying exclusively on branded products.

The rapper isn't the only one targeting Spain. Cookies, the company co-founded by Berner, established itself in Barcelona in 2020 with a retail store dedicated to merchandise and accessories, or Doja.

On the other hand, TYSON 2.0 by Mike Tyson announced in January 2026 plans for a cannabis club in Marbella, as well as plans to open another location in Barcelona, in addition to its coffeeshops in Amsterdam.

For Snoop Dogg, this expansion into Spain also strengthens his presence in Europe, which has already been marked by his appearances at the 2024 Paris Olympic Games and the 2026 Milan-Cortina Winter Olympic Games.