Snoop Dogg launches Death Row Cannabis

For over 30 years, thanks to countless hits and iconic artists, the Death Row Records is one of the music industry's most iconic and culturally important platforms.

Recently acquired by Snoop Dogg, the famous music empire has become a multi-category cultural platform for music, fashion, entertainment and cannabis, united by blockchain for a new generation.

The launch of Death Row Cannabis was announced last Thursday via a teaser video, featuring an animation of the iconic Death Row logo by graffiti artist Eric Haze, as well as the reveal of future pre-rolled 0.5 and 2 grams, as well as premium flowers in metallic sachets.

https://www.instagram.com/p/CmwdABSjo_K/

«Promising to return Death Row to its former glory, all elements of the old label are repurposed for today's audience and their ever-changing tastes,» Death Row Cannabis writes in a press release.

The first drop will include mylar bags limited edition featuring a new Death Row logo with the prisoner depicted with a free hand «smoking a fatty". doobie« . In addition to Snoop Dogg, other entities are involved in the brand, including SMKRS for cultivation and TRP, which owns the majority of Cookies stores in the country, for distribution.

Death Row Cannabis is scheduled to launch in January 2023. The stores California cookies (Brentwood, San Bernardino and San Diego) will be the first to offer the brand, before it expands to other locations and states.