Snoop Dogg opens his first cannabis store and pays tribute to 2Pac

The hip-hop legend Snoop Dogg marks another milestone in the cannabis industry opening its first cannabis dispensary and launching a line of products Death Row Cannabis in honor of the iconic rapper 2Pac.

This new venture not only marks a milestone in Snoop Dogg's illustrious career, but also pays tribute to the enduring influence of hip-hop culture on the contemporary cannabis trade.

Shortly after the opening of S.W.E.D., Snoop to travel to Paris to cover Olympics for NBC.

Inauguration of S.W.E.D.

Snoop Dogg's new dispensary, S.W.E.D.Smoke Weed Every Day«, opened its doors in Inglewood at 5494 W Centinela Avenue, near Los Angeles International Airport (LAX) last weekend.

The grand opening attracted a lot of attention, with a line of people lining up around the block. S.W.E.D. offers a full selection of cannabis products, including flowers, pre-rolls and concentrates.

The store is more than just a cannabis dispensary, is a celebration of hip-hop culture. It includes a space dedicated to Snoop's album, Doggystyle, A graffiti wall adorned with classic Snoop Dogg musings, and a DJ booth where Snoop can spin records while sampling his wares. This unique blend of music and cannabis aims to offer customers an immersive experience.

Snoop Dogg's father, affectionately known as Papa Snoop, expressed his pride in of his son's achievements declaring: «I can't believe it. I can get free weed».

The 2Pac cannabis line

To mark the opening of S.W.E.D., Snoop Dogg has launched a limited-edition cannabis line in tribute to 2Pac. This special collection, released under the Death Row Cannabis, pays tribute to the late rapper, who played a key role in shaping West Coast hip-hop.

The line includes five varieties: Alien OG, Take 1, Take 2, Take 3 and Take 4, each offering distinct phenotypes derived from the same genetics. Consumers are invited to vote for their favourite cannabis variety by means of a QR code appearing on the packaging, the cultivar The winner will be presented in a permanent 2Pac collection due for launch in autumn.

In addition to high-quality cannabis, the packaging includes collectible photos of 2Pac in front of a graffiti-covered Death Row Records wall, as well as a commemorative matchbook. This thoughtful presentation not only enhances the appeal of the products, but also connects fans to 2Pac's enduring legacy.

Snoop Dogg's vision and legacy

Snoop Dogg, born Calvin Broadus in 1971, has been a central figure in hip-hop since his debut album Doggystyle topped the Billboard 200 in 1993. His recent acquisition of Death Row Records in 2022 marked an important moment in his career, as he pledged to revive the label and honor its cultural significance.

«I am thrilled and appreciate the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,» Snoop said in a statement.

Snoop Dogg's involvement with Death Row Records dates back to its early days, and his commitment to the brand's heritage is evident in his business ventures. With the launch of Death Row Cannabis and by dedicating a line to 2Pac, Snoop Dogg ensures that the spirit of the label continues to thrive in the modern cannabis industry.

2Pac, who joined Death Row Records in 1995, has left an indelible mark on hip-hop with his socially and politically charged music. His collaboration with Snoop Dogg is fondly remembered, in particular the moment when he presented Snoop with his debut blunt, Snoop remembers it as the beginning of a deep friendship.

«That first blunt sparked a deep friendship,» says Snoop. «We'll always have his music, but this is another way for me to bring what was meaningful to 2Pac to his fans.».

The 2Pac x Snoop Dogg cannabis line is more than a commercial venture; it's a celebration of their shared history and a tribute to 2Pac's enduring influence. By incorporating 2Pac's imagery and spirit into the products, Snoop Dogg ensures that his friend's legacy continues to inspire and resonate with new generations of fans.