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[VIDEO] These ex-dealers became millionaires thanks to cannabis

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- Updated on January 28, 2026
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Berner, Arjan, Sherbinski, Doja… These names probably ring a bell. And for good reason—they’re the faces of some of the most successful brands in the cannabis industry.

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What do they have in common? They all started out in the illegal or gray market and ended up becoming multimillionaires in the legal market.

Let's dive into these success stories from the legacy market, a term used to describe people who were already working in the cannabis industry before legalization, and let’s start with Berner, who is arguably the most iconic figure today with his Cookies brand

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Related Topics:Cannabis in the U.S.Cannabis in the Netherlands

Aurélien founded Newsweed in 2015. Particularly interested in international regulations and the various cannabis markets, he also has an extensive knowledge of the plant and its uses.

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