Mike Tyson opens his coffeeshop in Amsterdam

Amsterdam has had a «new» coffee shop since the end of March. The Softland coffee shop is now called «TYSON 2.0», in reference to the owner's line of cannabis products, Mike Tyson.

According to the press release, the coffee shop will offer «a selection of TYSON 2.0 brand products, accessories and other innovative products, as well as an upscale lounge for consumers». The opening of the coffee shop and lounge in Amsterdam marks the company's first entry into Europe, reinforcing the rapid growth and success of the brand».

Remarkably, they also talk about TYSON 2.0 brand products. As the CannabisIndustrie.nl, In the United States, it is not possible to legally import THC-containing products. It would certainly be possible to do so illegally, but that doesn't seem very smart for a legal American company.

The front of Mike Tyson's coffeeshop

In any case, the CEO reveals in the press release that 'Amsterdam is a city with a rich culture that has transformed it into one of the world's top destinations, with over 18 million tourists visiting every year».

«The TYSON 2.0 cafe celebrates our journey and marks an important milestone for the company as we expand our international presence beyond North America into the growing European market,» said Adam Wilks, CEO of TYSON 2.0. «We look forward to showcasing the TYSON 2.0 brand and lifestyle in Amsterdam and serving our European fans with the cutting-edge products we're known for.»

The press release states that the new 1,200 m² TYSON 2.0 Coffeeshop will be one of the largest of its kind, and that it is located Spuistraat 222, Close to Soho House and the W Hotel, and just a few minutes' walk from Central Station.

Decked out in the brand's signature red and black, with brick walls and light oak furniture to create a warm, welcoming atmosphere, the coffee shop will also include a lounge where customers can discover the brand and the TYSON 2.0 product range. The store will also feature a glass bar designed in collaboration with TYSON 2.0 partner Stündenglass, and customers will be able to purchase Futurola, Gpen and Stündenglass products on the spot.

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«It's a dream come true to open our first coffee shop in Amsterdam,» revealed Mike Tyson, co-founder and Chief Brand Officer of TYSON 2.0, in the press release.

«The TYSON 2.0 Coffee Shop will immerse fans in a complete experience where they can enjoy my favorite TYSON 2.0 products the way I do. I've tried and tested them all and can't wait to share some of my most loved and undefeated products with Europe.»