Doja opens a Club in Barcelona, followed by a Coffeeshop in Amsterdam in 2024

The famous Californian cannabis brand is putting both feet in Europe. Doja, also known as Doja Pak, opened a Cannabis Social Club in Barcelona last week and announced on Instagram the opening of a Coffeeshop in Amsterdam in 2024.

https://www.instagram.com/p/CzyRIYri7hY/

«I can look at a picture of myself and feel good because I know I've stayed true to my principles. I suppose that may sound a bit flippant, but it's not what it feels like to struggle. It's certainly not easy at times and even when you do it well, some people will shit on your name, but it doesn't matter because I know what it's really like and that's what's important to me. This shit is coming up, trust me, and if you're okay with that, thanks for being part of the process, because I'm just getting started. Take notes, because the next five years of Doja will be a veritable documentary in the making. The Doja coffeeshop will open in Amsterdam in 2024.»

Doja makes a name for itself in the Californian medical market at the time of Proposition 215 and has become a major retail player in the state since the sale of recreational cannabis became legal in 2016.

Many consider Doja's products to be the benchmark for elite, retail cannabis. Ryan Bartholemew, a cannabis industry veteran since 1999 and seen on the previous Instagram, has been running the brand for around eight years.

You may know Doja from the RS11 variety (Rainbow Sherbert #11) or the Zoap cross.