What if cannabis was the new wine?
The cannabis industry is at a turning point in its history. Massive decriminalization in the USA and Europe is already having local, and soon global, economic repercussions. Wine experienced a similar situation in the mid-18th century, when French winemakers literally reinvented viticulture, despite its 10,000 years of existence. Flashback.
In the 18th century, wine was mainly used to quench thirst. A growing scientific understanding of the interplay between soil, climate and grape variety transformed wine into a beverage of quality (relative in today's view), and accompanied this change in public perception. Wines were acquiring an identity for the first time, with specific characteristics depending on the region of production: terroir. Recognition of the importance of terroir, and therefore that certain grape varieties expressed themselves better in certain regions, led to the creation of the official Classification des Vins de Bordeaux in 1855. Classification from fifth to premier cru was based on three elements:
- the château's long-term reputation, based on a century and a half of informal notes
- the consistency of the wine's defining characteristics across the region's estates
- the wine's identity and reputation, essentially linked to price at the time
The classification still exists today, and has only undergone two changes, the first when it was created, and the last in 1973 when Château Mouton-Rothschild was upgraded from second growth to first growth.
This shift from a market based on quantity to an industry eager to improve the quality of its product is currently taking place. The Emerald Triangle region of Northern California has been legally growing cannabis since the 1960s. The richness of its terroir and the unique genetics of varieties cultivated over the past 40 years offer enormous economic opportunities, just as the Bordeaux region did 160 years ago. Associations such as the California Cannabis Industry Association are now campaigning for the preservation of crop quality and the official classification of cannabis varieties, which would provide better control for the state and additional safety for patients.
What if cannabis was the new wine?
Article taken from Frenchy Cannoli on TheGanjier.
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Frenchy Cannoli
August 24, 2015 at 20 h 38 min
Message from Frenchy Cannoli:
Thanks for the translation! For the original version http://www.theganjier.com/2015/05/18/how-the-cannabis-industry-can-learn-from-history-of-wine-part-1-of-2/
You can also find it in the latest edition of Weed World #118, pg. 62.
And if you'd like to translate any of my other articles, you can find them on my website: http://www.frenchycannoli.com
Translating my articles into French is a service I really appreciate, but I'd like to be contacted first and not find out about it through social media.
NewsWeed
August 24, 2015 at 21 h 02 min
Hello Frenchy Cannoli.
Sorry for this unorthodox method. Having not found a direct contact on your site, we had just followed you on Instagram to send you the article. Do you have a more direct way to contact you? We'd like to suggest something. You can of course reply in PM on Instagram.
Thanks in any case for taking the trouble to comment, we'll add a link to your site in the article and correct the acronym.
Frenchy Cannoli
August 24, 2015 at 22 h 03 min
[email protected] or Instagram is the best
I will write in English since you understand it well and I am way more comfortable writing in English than I am in French. It is important for us in California to protect the Emerald Triangle , the growers and the genetics so the wider the audience the better it is.
Talk to you soon
NewsWeed
August 24, 2015 at 23 h 31 min
Thanks ! You'll have news in your mailbox tomorrow.
Frenchy Cannoli
August 24, 2015 at 20 h 48 min
CCIA = California Cannabis Industry Association
http://www.cacannabisindustry.org