Cannabis prevention: an ad that's impossible to miss
Le Département des transports du Colorado et l’entreprise de communication Amélie Company ont crée une pub YouTube inzappable dans le cadre d’une campagne de prévention contre la conduite sous cannabis.
Since the légalisation du cannabis récréatif au Colorado, le nombre d’accidents de la route sous psychoactif a augmenté. Pour que les internautes ne zappent pas en appuyant sur le bouton Skip Ad, les créateurs font se déplacer le Skip ad un peu partout sur la pub. A vous de mesurer votre temps de réaction.
Le message est clair, lorsqu’on fume, le temps de réaction est plus lent. Au Colorado un cinquième des accidents de la route sont causés sous cannabis. C’est quand même plus marrant que nos publicités française de prévention routière.
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