Success in the world of hemp, the revival of an industry!

A Lyon-based company is driving the French hemp industry forward. Maxence G, its founder, is constantly innovating to meet consumers’ quality expectations.

Initially focused on setting up his CBD shop Jungle Kush in Lyon, which he helped propel to success with his one-hour express delivery service throughout the metropolitan area,

He then continued his expansion into the CBD sector by launching his own brand of CBD oils and establishing a specialized supply chain with the Jungle Kush Company. A profile of an entrepreneur.

A market with strong potential

The French CBD market, which has been booming for four years now, has faced numerous challenges from the French government.

“The World Health Organization (WHO) released a report in 2017 concluding that CBD was not harmful to health. It does not produce the psychoactive effects typically associated with cannabinoids such as THC. It is therefore not a drug. “ “

[…] “The WHO stated in a 2017 report that CBD is not harmful or toxic to your health. However, it is important to pay attention to the dosages for each product. It is recommended that you consult a doctor or healthcare professional.”

Driven by a legal gray area in which the absence of a ban was tantamount to authorization, cannabidiol (CBD) wellness products have sparked an unprecedented craze. So much so that industry professionals estimate that the CBD market is now worth approximately 250 million euros in France and 3.4 billion dollars worldwide, with an annual growth rate of 20%. Not surprisingly, the global CBD market generated $2.8 billion in 2021.

Choosing the legal arena to advocate for the destigmatization of CBD, which is associated with cannabis, entrepreneurs in the hemp industry have filed a growing number of lawsuits and appeals. The first major battle is being waged before the Court of Justice of the European Union (CJEU) in the Kanavape case, which cleverly frames the debate around the free movement of goods. The Court’s ruling in November 2020 established that ’a Member State may not prohibit the marketing of cannabidiol legally produced in another Member State.«.

This is a setback for the French government. A decisive victory that nevertheless does not dampen the government’s determination to restrict the sale of hemp-based wellness products. It is fighting back by issuing a decree on December 30, 2021, to ban the sale of raw CBD flowers—products that account for the bulk of sales.

Thus, although this marked the official recognition in France of the legality of CBD, the industry was not satisfied with this Pyrrhic victory and filed an appeal with the Council of State, which decided to suspend the ban while it examined the merits of the case.

A company based in Lyon

A visionary, Maxence Gotte has been able to adapt his ambitions to sudden changes in regulations. Is there a risk that the sale of raw CBD flowers could be banned? No problem! Fulfilling a goal he’s held since his early days in the CBD business, the entrepreneur has brought his vision to life with several lines of CBD oils and has also made his mark on French hemp cultivation.

“Our CBD oils are designed to meet our customers” most stringent quality standards. Soon to be available in pharmacies, we’ve worked hard to develop natural formulas that combine the benefits of CBD and adaptogenic plants to effectively address a variety of needs: sleep, stress, energy, and pain.”.

At the same time, he has invested in the development of CBD Dundees by actively working with his teams to identify new products that will expand the selection of CBD flowers available for sale, offering brands such as Marie-Jeanne, Ignite, Jane, Jungle Label, and more…

With a startup mindset, the company contributes to the vitality of Lyon’s ecosystem and clearly reflects the shift taking place in Lyon’s business landscape. The metropolitan area is attracting an ever-increasing number of startups at the forefront of innovation in high-potential niche sectors such as AI (artificial intelligence).