DIVIE continues to democratize CBD made in France

DIVIE It just keeps growing and surprising us!

In just 7 months, the young French company dedicated to wellness has expanded its product line to include a variety of herbal teas, launched its first advertising campaign with the M6 Group, and established a prestigious collaboration with Dalloyau, the leading name in fine dining, centered around a full CBD-infused menu.

Since the 1st^er In September 2021, this premium brand opened its first pop-up store at 2^ème floor of the BHV Marais, one of the largest and most upscale department stores in the capital.

Its oils and herbal teas, with their instantly recognizable packaging, have won over a wide audience, from discerning pharmacies to major retail chains (Casino, Carrefour). The trust placed in DIVIE by pharmacies throughout France, as well as by major retailers, proves—if proof were needed—the company’s expertise and commitment to quality: hemp grown in Aveyron, manufactured and distributed in France. The composition of the oils is also verified by three independent laboratories as part of a commitment to total transparency.

As a member of the Hemp Union and the EIHA, DIVIE also positions itself as an organization committed to educating and informing the general public about the benefits of CBD. Alexandre Perez, its founder, has chosen not to sell flowers for smoking in order to focus on developing products that align with the French way of life. The brand has always supported and continues to promote healthy consumption that preserves the active ingredients and, therefore, the effectiveness of cannabidiol in treating the various ailments for which it is used.

In just a few months, DIVIE has already become a key player and a leading brand in the French CBD market. Next steps for this young brand: first, expanding its lifestyle concept abroad; and second, innovation—new products are already in advanced testing phases before being launched on the market. DIVIE, the up-and-coming young fashion house…