Soon the first TV ad for CBD in France

The French cosmetics brand Peace and Skin will be featured in TV commercials on the M6 Group’s channels (M6, Paris Première, M6 Music, etc.) from May 15 to June 26, 2021: a giant leap forward for the brand, which is now establishing itself as the leading brand in CBD-based beauty products in France!

We were already familiar with the radio commercials that many CBD shops have aired in recent months, but no brand had yet managed to establish a presence on the premier advertising medium: television.

Over the course of one month, 20 million people will discover CBD (cannabidiol) and its many benefits in cosmetics through the Peace and Skin brand.

The brand still has a limited presence in France in brick-and-mortar stores (unlike her twin sister KAYA (also developed by RAINBOW), which should enable the lucky few who have it in their catalog to see a significant increase in visits to their stores and websites.

A Committed and Responsible Brand

Peace and Skin is certainly a cosmetics brand based on CBD and adaptogenic plants, but it is also—and above all—a responsible and socially conscious brand that aims to shake up the industry’s major players and win a place in women’s hearts.

All products are organic (Cosmos Organic certified by Ecocert), contain at least 99% of natural ingredients, and are, of course, vegan (certified by One Voice).

The startup also donates 1% of its revenue to the Planète Mer organization, which works to preserve marine environments.

Beyond the undeniable positive impact of a TV ad, the campaign will also help clear up ambiguities and remove barriers affecting the hemp and CBD industry in France.