For its 25th anniversary, Storz & Bickel launches Veazy, its most affordable vaporizer to date

For a quarter of a century, Storz & Bickel is a leader in the field of cannabis vaporization. Founded in Germany in the late 1990s by Markus Storz, who was later joined by Jürgen Bickel, the company revolutionized consumption patterns with the launch of the Volcano vaporizer in 2000.

At a time when joints and pipes dominated the culture, the Volcano was a disruptive innovation. Its patented balloon system offered a clean, flavorful, and medically validated alternative to combustion.

«Everyone who uses a bag for the first time feels a different high, a different taste—something they’ve never experienced before,» recalls Jürgen Bickel in Cannabis & Tech Today.

Since its beginnings in a small German workshop, Storz & Bickel has grown into a global player, employing approximately 150 people and shipping its products to more than 100 countries. The company has also managed to double its revenue in Germany After the Legalization of Cannabis in that country at the beginning of the year.

The Legacy of the Volcano

The Volcano It quickly became a symbol not only for patients seeking precise dosing, but also for connoisseurs who appreciate flavor and safety. Located in Tuttlingen—often dubbed the «world capital of medical devices»—the company naturally applied medical-grade engineering to its vaporizers.

From the very beginning, patient accessibility has been at the heart of the design.

«A person with a mild disability should be able to use it,» Mr. Bickel explained to CannabisNow. The bag system, reproducible dosing, and resistance-free inhalation were designed to meet this need. This commitment to medical precision has set Storz & Bickel apart from its competitors and solidified its reputation.

Over the years, portable models such as the Mighty, the Crafty and the Venty have expanded the product line. These devices have maintained uncompromising quality standards but have remained in the high-end segment of the market, often becoming the «latest vaporizer» that consumers purchase after trying cheaper alternatives.

Veazy: Accessibility Meets Quality

On September 9, 2025, Storz & Bickel unveiled its latest innovation: the Veazy. Compact, colorful, and priced at 248 euros, it is the company's most affordable and accessible device to date.

Veazy Vaporizer

Designed as the «little brother» to the Venty, the Veazy uses a miniaturized hybrid heating system that combines conduction and convection. It heats up in about 40 seconds and is preset to 180 °C, with customizable options available through the brand’s web app and Bluetooth connectivity. iPhone users will, however, need to use specific browsers (such as Bluefy or Web BLE) due to App Store restrictions.

Practicality also guided the design. The Veazy works with Storz & Bickel’s dosing capsule system, allowing users to pre-pack consistent portions—a useful feature for both medical patients and on-the-go users. Its durability has been tested under extreme conditions, including the company’s famous «shower test,» ensuring its reliability.

Weighing just 136 g, with fast charging via USB-C, and available in 4 colors (Charming Pink, Inspiring Orange, Dynamic Blue, and Alluring Black), the Veazy marks a shift in the brand's lifestyle, moving away from its traditionally austere black designs.

Different colors of the Veazy

The Evolution of Cannabis Culture

Vaporizing, once a niche practice, is becoming commonplace in Germany and beyond. «Vaporizing dried flowers is also the most widely accepted form,» Mr. Bickel told Cannabis & Tech Today. «If you’re sitting on a restaurant patio and take a few puffs from a Veazy, it really doesn’t bother anyone.»

Storz & Bickel is actively capitalizing on this normalization, aligning its brand with mainstream events such as launch parties in New York, music festivals, and even the Super Bowl. By promoting vaporizing as a discreet, flavorful, and socially acceptable practice, the company hopes to position it within the same cultural sphere as wine, that is, an experience of discernment rather than excess.

Bickel contrasts this with the Popularity of pre-rolled joints, which are popular among young consumers because of their convenience and low price. However, he remains critical: «It’s often an inferior product,» he says. The company has even launched «Smokeless September,» a campaign encouraging consumers to rethink their smoking habits and switch to vaping for its health benefits and variety of flavors.

The embodiment of a transition

The past decade has been marked by a race for power, with products with high THC content, concentrates, and infused pre-rolled joints that dominate the market. But Mr. Bickel believes a shift is underway.

«I don’t think everyone today is trying to consume as much THC as possible in the shortest amount of time,» he says. Instead, he predicts «a resurgence of vaping and a decline in THC consumption, reflecting a shift toward refinement.».

This reflects trends observed in other sectors: just like craft beer and wine With the focus shifting to flavor, terroir, and experience rather than sheer potency, cannabis could be entering a phase of discovery, where terpenes and taste take center stage.

The Veazy embodies this transition: an entry-level device that still prioritizes safety, reliability, and flavor. And although Mr. Bickel personally prefers flowers, he acknowledges the momentum behind concentrates and hints at future innovations aimed at bringing the same technical rigor to this segment.

A global brand with local roots

Despite its global reach, Storz & Bickel’s identity remains rooted in Germany. The recent legalization in Germany has provided fertile ground for the company to expand in the domestic market while continuing to operate in major markets such as the United States. The company has a subsidiary in Oakland, California.

For Mr. Bickel, however, the true measure of success lies in standardization.

Jürgen Bickel

«I also want to show people what it’s like. I don’t want to give a bad impression. Everything that happens on social media is authentic. I’m a consumer, after all, and I’m testing the device,» he told CannabisNow.

And he emphasized what really matters to him: «Take a close look at the variety you have—what are the terpene profiles? That’s where we’d like to see the entire industry move.»