Pre-rolls still more popular in Canada than in the U.S.

According to a recent report published by Headset, pre-rolls are even more popular in Canada than in the United States.

Using sales reports from January through June 2022, Headset, a cannabis market data and insights platform, found that U.S. and Canadian consumers collectively spent more than 1 billion U.S. dollars on pre-rolls during that period.

If the Two countries like this product, Canadians love them. Nearly a quarter of Canada’s cannabis sales in 2022 came from purchases of pre-rolled joints. In the United States, sales of pre-rolled joints account for 12.6 % of all cannabis sales, which is 2 % more than last year.

Breakdown of Cannabis Purchases by Product Type in Canada and the United States

What kinds of pre-rolled joints are popular in Canada?

Pre-rolled joints come in all shapes and sizes, with various varieties available. In Canada, pre-rolled joints containing a single hybrid strain dominate the market, accounting for 42 % of all pre-rolled joint sales.

In the United States, high-end, «infused» pre-rolled joints (with added concentrates) are the most sought-after, accounting for 41 % of the market and slightly outpacing single-strain hybrids.

When comparing prices, Canadians pay more for pre-rolled cigarettes. The average price in Canada is 17 % higher than in the United States, and pre-rolled flavored cigarettes are 21.7 % more expensive.

The pre-rolled segment

L’study also points out that the number of people buying cannabis flowers has declined, while purchases of pre-rolled joints have risen steadily, even though such as those of the edibles. It will be interesting to see if this trend continues in the second half of the year.