Patricia Arquette and Sarah Michelle Gellar star in Cann and Weedmaps' new Pride campaign

Cannabis beverage brand Cann and Weedmaps have teamed up for a new Pride campaign featuring Patricia Arquette and a host of stars celebrating «queer joy, inclusivity and cannabis».

Arquette joins Gus Kenworthy, Sarah Michelle Gellar, Kornbread, Kerri Colby, Jorgeous and others in the original song and music video, dubbed «Taste So Good».

Actress Patricia Arquette, known for her roles in Medium and more recently Severance, is also co-founder of the cannabis lounge Los Angeles-based Fantom Flower, due to open next year. Arquette told Vanity Fair that her work in cannabis is all about shedding light on how «cannabis has been a part of cultures, through time».

For her, who grew up in California, cannabis was often in the spotlight, even at home.

«I have an interesting history with cannabis, I guess, in that my dad was a real stoner growing up,» Arquette told Vanity Fair. «Weed was kind of always a bit of a conversation around the house».

Cann, which raised $35 million earlier this year ahead of its Canadian launch, produces a range of flavoured drinks, each containing 2mg THC and 4mg CBD.

The ad campaign is intended to be «a rallying cry and anthem for a movement focused on radical inclusivity», according to a press release.

«As a queer-founded brand, it was a dream come true to work on this campaign with the most incredible tribe of queer icons and celebrity allies to showcase the new Lite flavors while championing our message of Pride equality,» said Cann co-founder Luke Anderson.

Juanjo Feijoo, CMO of Weedmaps, said the company was looking forward to participating in a campaign that promotes »inclusion within the cannabis economy« .

 »We share a similar vision and understand the importance of championing this community so that everyone feels welcome and accepted in the cannabis industry and has the means to grow their business,« said Feijoo.

«We're thrilled to rally behind bold and impactful LGBTQ+ voices and advocates in an effort to further support and provide opportunities for this important community.»