Seth Rogen presents Houseplant, his cannabis brand

Seth Rogen's happiness at the presentation of his company, Houseplant, in a one-minute video he shared on social networks, could be read on his face.

Almost ten years I go, I envisioned having my own weed company. And today I can say that my company Houseplant's weed will be available in California next week! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, and YES, even ceramics. https://t.co/TNjpWFhbWB pic.twitter.com/00xR8QKNH3

- Seth Rogen (@Sethrogen) March 1, 2021

After presenting its tins, its range of sativa and indica varieties and a «table lighter» that's part of the Houseplant collection, the Pineapple Express and Superbad actor declared that it was «honestly the job of my life, and I've never been more excited about anything».

He has also produced vinyl records with playlists designed to complement the effects of different cannabis strains.

This is our Pancake Ice sativa (All our strains are named after weather systems like we did with Pineapple Express). Our Pancake Ice is what I smoke all day. It's over 33% THC. pic.twitter.com/buLcuLwZgg

- Seth Rogen (@Sethrogen) March 1, 2021

Of course, it's no surprise that Seth Rogen is launching his own brand of weed. While he has often played stoners in his films or in his work as an actor, it's no surprise that Seth Rogen is launching his own brand of weed. makes numerous videos with Snoop Doog, He has also exploited his celebrity for philanthropic purposes, organizing an adult carnival last year (with cannabis) to raise funds for Alzheimer's research.

He appeared at a congressional hearing in 2014 and joked that while people might expect him to argue for cannabis reform before the Senate committee, he was actually there to promote research into the disease, from which his mother-in-law suffers.

The actor also appeared during the National Expungement Week, which is campaigning for the expungement of previous cannabis-related convictions.