Mario Guzman, known as Sherbinski, is a Californian breeder and entrepreneur from San Francisco. Born into a family of Mexican descent, he grew up in the Bay Area and developed an early passion for cannabis cultivation, which he initially practiced confidentially before establishing himself as one of the most influential genetics creators of his generation.
Sherbinski is best known for developing two of the most iconic strains of modern Californian cannabis: Sunset Sherbet,
hybrid from Girl Scout Cookies, and above all Gelato, available in several phenotypes including Gelato #33 and Gelato #41, which have become world benchmarks both for their dessert flavors and their power.
These genetics have been widely copied and distributed throughout the world, to the extent that «Gelato» is now one of the most widely used - and most adulterated - variety names on the market. Sherbinski is actively campaigning for the protection of its original genetics under the Sherbinskis brand.
With the legalization of recreational cannabis in California in 2016, Sherbinski officially launches the Sherbinskis brand, positioned in the premium and luxury segment. He opens his first boutique in San Francisco's SoMa district, and develops a sleek visual identity that contrasts with the cannabis industry's usual codes.
His approach is often compared to that of a master perfumer or winemaker: rigorous selection of phenotypes, attention to terpenes, rejection of mass production. Sherbinski also collaborates with figures from the world of luxury and fashion, including rapper and entrepreneur Berner, co-founder of Cookies.
Beyond his varieties, Sherbinski has helped raise the aesthetic and qualitative standards of Californian premium cannabis. His genetics
are at the root of dozens of hybrids developed by other breeders around the world, making him one of the most influential creators in recent cannabis history.
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