Permanent Marker: Leafly's variety of the year 2023

Every year, Leafly selects the best cannabis strains of the year based on its user data. While Jealousy was named the top strain in 2022, 2023’s standout strain was Permanent Marker, a strain that has spread like wildfire across the menus of American dispensaries.

Named "Strain of the Year" by Leafly, Permanent Marker's meteoric rise can be attributed to a combination of exceptional genetics, strategic marketing, and a dedicated community of growers and consumers.

From "Jealousy" to "Permanent Marker"

The Permanent Marker isn't just a flash in the pan: it actually takes its characteristics from the Jealousy, the Leafly's 2022 Strain of the Year.

Seed Junky Genetics, a leading breeder from Los Angeles, refined the Jealousy by incorporating varieties such as Biscotti and the Sherbert, with the goal of producing larger, darker, and resiner buds with a distinct aroma of grape candy and gas. The strain caught the attention of Doja Pak, who coined the name and launched a global marketing campaign in 2022, with cuttings retailing for $1,000 each.

In 2023, the strain spread throughout the country, with renowned growers such as LA Family Farms, CAM, Doja Pak, Torus, Skord, Freddy’s Fuego, and Preferred Gardens, among others, contributing to its widespread availability. The popularity of Permanent Marker has been bolstered by how easy it is to grow.

Unprecedented growth and popularity

The surge in Permanent Marker’s popularity is reflected in its explosive growth on dispensary menus. Starting with just 10 stores in August 2022, it quickly expanded to 587 stores by November 2023 out of the more than 8,000 listed on Leafly.

This growth wasn’t limited to dispensaries alone; Permanent Marker climbed the ranks of web traffic on Leafly, becoming one of the top 200 strains nationwide. The buzz surrounding this strain has led to increased demand, with consumers actively seeking it out and dispensaries scrambling to keep it in stock.

A bud from Permanent Marker

The Permanent Marker Experiment

The experience of using Permanent Marker is truly unique. As soon as the bag is opened, its distinctive aroma—reminiscent of the scent of markers—fills the air. Described as a refined blend of grape candy, creamy berries, and solvents, this variety captivates consumers with its complex flavor profile.

In terms of visual appeal, the Permanent Marker boasts large, dark purple buds with orange pistils and a generous layer of white resin.

Power and Effects

Permanent Marker lives up to its reputation as a potent strain, with a THC content of 25-30% and sometimes higher, depending on U.S. testing standards. The effects are very Indica, delivering a heavy and powerful high. Leafly reviewers, who give it 4.8 out of 5 stars, highlight its superiority over other popular strains such as Lemon Cherry Gelato and Runtz.

While acknowledging its potency, users are cautioned about potential side effects such as anxiety, dizziness, or a dry mouth. This strain is recommended for experienced users who can appreciate its intensity.

The History of the Permanent Marker

Seed Junky Genetics, the creator of Permanent Marker, has been pushing the boundaries of cannabis breeding since its founding in 2007. Co-founder JBeezy and his team embarked on a meticulous breeding process from 2019 to 2021 to create the Permanent Marker. The breeding process involved complex crosses, with the goal of achieving the perfect balance between candy-like sweetness and gassy undertones.

Doja Pak's role in the commercialization of Permanent Marker was crucial to its global recognition. The release of $1,000 clones, a massive marketing campaign in 2022, and the strategic choice of the strain's name all contributed to its widespread success.

What Does the Future Hold for the Permanent Marker?

The impact of Permanent Marker extends beyond its recognition as Strain of the Year. It has upended the traditional model of exclusive ownership, as Seed Junky chose to distribute $1,000 clones worldwide, thereby creating a network of growers rather than a single owner. The strain’s success is evident, as evidenced by its multiple appearances on High Times critics’ lists and its presence in both legal and illegal markets.

The future looks promising for Permanent Marker, as Seed Junky is set to introduce feminized seeds in May 2023, sparking a new wave of growth and innovation. The strain has already inspired crosses such as Permanent Marker x Push Pop, indicating its influence on future genetic exploration.

The Next Wave: Gello Shotz, Pineapple, Mango, Bubblegum

While the Permanent Marker continues to dominate, Seed Junky Genetics isn't resting on its laurels. The next batch of Marker promises exciting variations, including crosses with Gello Shotz, Pineapple, Mango, and Bubble Gum. These crosses should bring new flavors, increased yields, and an equally high THC content, which will keep the momentum of Permanent Marker alive.