Sublime, the latest cannabis brand launched by celebrities

Cannabis products under the Sublime brand, named after the famous 90s reggae/rock/ska/punk band, are set to launch in California this summer. The Healing Plant, licensed cannabis producer, will produce and distribute cannabis brand in the state, Forbes has learned.

«Sublime has its own weed now,» said Bud Gaugh, the band's drummer. «I mean, what else is there to say except Light »em up! And smoke two," in reference to their title Smoke Two Joints.

https://twitter.com/sublime/status/1489303368417755137

The group disbanded after Bradley Nowell's death from a heart attack. heroin overdose but reformed with singer Rome Ramirez in 2009. Shortly afterwards, Nowell's family threatened legal action, and a California judge subsequently ruled that the band could not use the Sublime name with their new line-up.

«Out of respect for Brad, we have always refused to endorse any band performing under the name «Sublime», and now, with great reluctance, we feel obliged to take the appropriate legal steps to protect Brad's legacy,» the family told Rolling Stone in 2009.

The Sublime cannabis line, however, has the family's blessing.

«It was obvious that Sublime would have its own line of Cannabis, But we've been waiting to find the perfect partner in The Healing Plant,» said Troy denDekker, Nowell's widow, according to Forbes . «Our product line will consist not only of what is wanted, but also what is needed to help heal!».

According to Scott Seine, president of Sublime's management company, The Healing Plant was chosen as a partner because of its focus on «the highest quality products and services. curative and medicinal qualities of cannabis« which was of paramount importance to the group.»

A complete range of medicinal products, in addition to a recreational range, is said to be in the pipeline.