France in the spotlight at MJBizCon, the global cannabis event

MJBizCon, the world's largest cannabis trade show, will welcome French guests on stage this year: Benjamin Jeanroy, founder of the consulting firm Augur Associates, and the author of this article, will be speaking at a conference at “The Hub”, the discussion forum dedicated to international issues facing the industry.

The event will be held from December 3–6, 2025 à Las Vegas, and, as it does every year, will bring together thousands of cannabis industry professionals from around the world: producers, brands, distributors, investors, regulators, and specialized media outlets.

France on the International Cannabis Scene

Invited to discuss the situation in France, we will share insights into developments in the French market, including ongoing bans, gray areas surrounding CBD, and European ambitions regarding medical cannabis.

“France remains a key country for understanding the paradoxes of cannabis in Europe: strong agricultural and scientific potential, but a legal framework that remains tightly restricted,” explains Benjamin Jeanroy. “MJBizCon is a unique opportunity to make the French voice heard in a forum where the future of the global industry is being shaped.”

A must-attend business event

In addition to the lectures, MJBizCon is also fertile ground for the B2B, where the industry’s most influential partnerships are formed each year. Hundreds of booths will showcase innovations, equipment, and services related to the production, distribution, and processing of cannabis.

Newsweed also offers you discounted tickets (-15%) with promo code PRT43

And for those of you who are making the trip to Las Vegas, Contact us privately : We'll share a List of B2B parties and events must-attend events for networking in a more relaxed atmosphere.

Grasslands: The Networking Event You Won't Want to Miss

Among these events, the Grasslands Party is emerging as the a leading event for cannabis professionals. Conceived by Ricardo Baca, founder of the agency Grasslands, every year on the sidelines of MJbizCon, it brings together the leaders, investors, and the media the most influential in the industry in a selective framework that fosters high-level exchanges.

The Grasslands Party does not sell tickets: Guests are carefully selected to ensure the quality of the discussions. Executives, investors, and journalists who wish to participate must apply for an invitation – Each application is reviewed to ensure the event’s exclusivity and relevance.

Sponsorship opportunities for Grasslands 2025 are still available, offering exceptional visibility to a carefully selected international audience. Brands interested in partnering with this event can contact us directly to be put in touch with the organizing team.

MJBizCon, a barometer of the global industry

Founded in 2011, MJBizCon has become the gathering place for players in the legal cannabis industry. In 2024, more than 30,000 participants from 80 countries They gathered there to discuss trends, regulations, and opportunities in the global market.

Featuring Newsweed and Augur Associates, France will be represented there not merely as a curious observer of an emerging market—but as a key player asserting itself in the European debate on cannabis regulation.

MJBizCon 2025
️ December 3–6, 2025
Las Vegas Convention Center
️ Promo code: PRT43 on this link