In Jamaica, the government demystifies cannabis with the «Good Ganja Sense» campaign»

There's perhaps no country more closely affiliated with cannabis culture than Jamaica, and the island's government is working on that reputation! Jamaican authorities have launched a specially designed campaign to promote public education about cannabis, with the aim of modernizing the way residents obtain information about cannabis.

The centerpiece of the «Good Ganja Sense» campaign is a new website that provides resources and articles on the health effects and benefits of cannabis, seeks to debunk myths about ganja, and offers multimedia educational materials like this video at jingle driving.

The Ministry of Health and Welfare has officially launched the site last week. The head of the department, Juliet Cuthbert-Flynn, said in a press release that it contains «several resources that will certainly stimulate discussions about ganja».

«The pages give a history of the campaign, links to press articles and also connect directly to the National Council on Drug Abuse website,» she said. «There's also a contact form, so you can get in touch with the ‘Good Ganja' team.».

«We're in a digital world where people are finding information on their own, and that information may be false or very well be true, depending on where they go,» said Juliet Cuthbert-Flynn. «Ganja will no longer be underpinned by what has been passed down through oral traditions and old tales, but by factual information that is now available at our fingertips.»

In particular, the new site features a section that demystifies the main myths surrounding cannabis, for example, whether the consumption of cannabis makes people lazy, reduces sperm count, encourages people to to seek out more dangerous drugs...

«Now, with science and technology combined, Jamaica now has in its arsenal, a resource that contextualizes, legislation, medical information and evidence-based global dialogue that can change the attitudes and behaviors that Jamaicans have towards ganja,» ruled Juliet Cuthbert-Flynn.