Gwyneth Paltrow launches her line of cannabis products

The number of American celebrities partnering with cannabis companies continues to grow. The latest is Gwyneth Paltrow.

Lifestyle brand Goop, launched in 2008 by Gwynnie, has announced a partnership with dispensary chain MedMen to create a line of cannabis products.

«It's an ideal partnership for us,» MedMen vice-president Daniel Yi explained to Forbes. «That Goop is willing to partner with a cannabis brand not only helps eliminate stigma, but it's an important step.»

The dispensary MedMen in Venice, California, already boasts a Goop wall and offers its customers vape pens, and cannabis-infused teas. edibles, as well as bath bombs or transdermal patches. The store also offers CBD-based recipes, These include the «Up in Smoke» cocktail (connoisseurs will appreciate the reference 😉 ), which blends mescal, aquavit, cannabis leaf juice and CBD. The Venice dispensary is the only one selling these products at the moment, and it won't be long before they join the brand's other dispensaries.

The partnership between MedMen and Goop, however, focuses primarily on the medicinal uses of cannabis and not so much on the recreational side. «The way we talk about the plant as a product is not about getting high,» says Daniel Yi. «It's more about lifestyle and incorporating it into a wellness regimen. It's about giving people a healthier option and educating them.»

Jean Godfrey-June, beauty editor at Goop, told Forbes that 'calming stress is one of CBD's great virtues, and for sure, a less stressed person is more attractive than a stressed person. Feeling better definitely translates into looking better, so CBD's calming and analgesic properties have serious beauty and wellness potential.».