Fluence announces a major presence at MJBizCon 2023, including a panel of industry-leading producers, educational series and product demonstrations

The panel of producers, which will include an expert from Fluence and some of the company’s clients, will discuss crop quality in the context of tightening market conditions; product presentations and educational talks will also be held at the Fluence booth

AUSTIN, Texas, and ROTTERDAM, Netherlands–(BUSINESS WIRE)–Fluence, a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and food production, announced today that it will participate in MJBizCon, the cannabis industry’s largest conference. Casey Rivero, Cannabis Solutions Architect at Fluence, will join a panel of the company’s customers to discuss how growers can maximize the quality of their crops. Additionally, as part of this year’s conference, the company will focus on connecting members of the cannabis community by offering product demonstrations of Fluence’s LED lighting solutions at its booth and hosting a series of presentations for growers (Grower Talks) led by Fluence experts.

Moderated by Solomon Israel, a journalist with MJBizDaily, Casey Rivero’s session, titled «Staying the Course in the Face of Market Conditions: How Producers in Established Markets Are Boosting Quality and Improving Results,» will provide producers with ideas for concrete steps they can take to navigate an uncertain market. Mr. Rivero, a former cannabis grower, will be joined by Travis Higginbotham, vice president of cultivation at StateHouse; Chris Castle, chief operating officer and co-founder of Flora & Flame; Andrew Reich, division manager at SunMed Growers; and Tyler Smith, senior advisor at Smith Cultivations. The panel will take place from 10:00 a.m. to 10:40 a.m. Pacific Time on Thursday, November 30, in Room N259.

«Although I’ve been growing my own crops for years, I learn something new every day from the growers we work with,» said Mr. Rivero. «I am honored to stand alongside some of the industry’s most successful and innovative growers and to share our firsthand knowledge of what it takes to bring the highest-quality products to market.»

Throughout the trade show, Fluence will also host a series of presentations for growers (Grower Talks) at its booth (No. 43023). As part of this series, growers will be able to learn about innovative strategies for upgrading HPS lighting, intercanopy lighting solutions, and other current topics affecting the cannabis industry. Growers will have the opportunity to ask questions and seek advice from industry experts, including Taylor Kirk and Dr. Jason Matlock from Fluence’s Horticultural Services division, as well as Dr. David Hawley, Chief Scientist and Director of Fluence’s Crop Research division. For a detailed list of sessions, including schedules and the names of the experts who will be presenting, visit Fluence’s social media channels during the week of the trade show.

«MJBizCon is an opportunity for the brightest minds in the cannabis industry to come together and share the latest innovations across all facets of the sector,» said Lorrie Schultz, senior vice president of marketing at Fluence. «We look forward to amplifying our customers» voices and sharing the cannabis expertise of our in-house experts to demonstrate how Fluence’s LED technology can help growers cultivate more intelligently and efficiently, and produce the highest-quality products.”

Fluence experts will also demonstrate products from the company’s LED technology lineup, including the RAPTR, VYPR, SPYDR, RAZR, and VYNE fixtures, all designed to make life easier for cannabis growers. According to the «State of the Cannabis Lighting Market» report recently published by Fluence and Cannabis Business Times, growers are addressing the industry’s current challenges by redoubling their efforts to improve the quality of their crops. Fluence’s LED technology and cultivation expertise are helping cannabis growers around the world improve the density and quality of their flowers and achieve financial success.

For more information about Fluence, visit us at the company’s booth (No. 43023) at the MJBizCon trade show, which will be held in Las Vegas on November 28 and December 1, or visit www.fluence-led.com.

About Fluence

Fluence Bioengineering, Inc. (Fluence) develops powerful, energy-efficient LED lighting solutions for commercial crop production and research applications. As a leading provider of LED lighting in the global cannabis market, Fluence is on a mission to enable the world’s top vertical farms and greenhouse growers to achieve more efficient plant production. Fluence’s global headquarters are located in Austin, Texas, and the company also has a headquarters for the EMEA region in Rotterdam, the Netherlands. Fluence operates as a business unit within Signify’s Digital Solutions division. To learn more about Fluence, visit www.fluence-led.com.

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