Clever Leaves and Paradise Seeds announce partnership in Colombia

Colombia-based medical cannabis producer Clever Leaves has announced its partnership with seed bank Paradise Seeds to develop and register cannabis cultivars in Colombia.

Clever Leaves will have an exclusive license to cultivate some of these genetics, while Paradise will make other cultivars available to third parties for cultivation throughout Colombia and Latin America.

The two companies have already embarked on rigorous selection, phenotyping and agronomic trials of several Paradise Seeds varieties in Clever Leaves' facilities, to register market-leading cultivars for production and marketing.

Partnership between Clever Leaves and Paradise Seeds in Colombia

Colombian regulations require the official agronomic registration of all cannabis strains grown in the country, in order to guarantee the traceability and transparency of the international trade in cannabis flowers and derived products. This partnership marks the first agronomic registrations of Paradise Seeds genetics in Colombia, enabling the first licensed cultivation and production of Paradise strains for export to global medical cannabis markets.

The two companies hope that this collaboration will have a positive impact on patients around the world, by combining Paradise's experience in breeding high-quality cannabis varieties with Clever Leaves' expertise in the cultivation and production of medical marijuana in accordance with Good Manufacturing Practices, which meet the standards of the European Union, Australia, Brazil and Colombia.

«Our partnership with Paradise, a company renowned for its award-winning varieties including High Times Cup, Highlife Cup and Plant of the Year, represents a huge opportunity to expand Clever Leaves' global footprint through the registration of Paradise genetics. By combining Paradise's renowned varieties with the knowledge and capabilities Clever Leaves has developed in Colombia, we can strengthen our portfolio and export new varieties to the world's most important markets. countries where medical cannabis is authorized« said Andrés Fajardo, CEO of Clever Leaves.

Luc Krol, founder and CEO of Paradise Seeds, said: «We are delighted to be working with Clever Leaves to develop and register our genetic assets in Colombia. We see huge potential for medical cannabis production in Colombia due to the country's excellent climate, low costs, skilled workforce and favorable regulations. This partnership with one of the leading international licensed producers operating in the country advances our strategy of building long-term relationships with high-quality companies in key markets to make Paradise strains available to more patients worldwide.»