Canopy Growth launches Vert, a cannabis brand exclusive to Quebec

Canopy Growth launches Vert, a brand of cannabis which will be exclusive to Quebec.

The first two varieties to be launched under the Vert brand will be Green Cush, a predominantly sativa, and the indica-dominant Sour Kush, which will be sold via the Société québécoise du cannabis (SQDC) in the form of dried flowers and pre-rolled joints.

«At Canopy Growth, we understand the importance of providing the Quebec market with an exclusive regional brand. declared Kelly Olsen, Vice President of Global Flower Business at Canopy Growth. «Vert cannabis is grown by an experienced community of Quebec growers. We're thrilled to bring a new offering of local cannabis flowers to SQDC shelves.»

Green Cush and Sour Kush are grown at Vert Mirabel, a high-tech greenhouse located in Mirabel, Quebec, jointly owned by Canopy Growth and its partner Les Serres Stéphane Bertrand Inc., a multigenerational greenhouse operating in the province and formerly specializing in tomatoes.

Vert Mirabel is one of France's leading cannabis cultivation facilities. Canopy Growth, with its 6-hectare greenhouse, and is actively involved in supplying locally-grown cannabis to the Quebec market, strengthening the company's production footprint in the province.

«The operation of our Vert Mirabel facility is guided by a team of incredibly passionate growers who are dedicated to bringing locally grown cannabis to Quebec,» said Sylvain Miron, Vert Mirabel director. «This product is truly a fusion of Canopy's cannabis expertise with the Vert Mirabel team's multi-generational knowledge of greenhouse farming operations.»