In the United States, CBD companies can now sponsor baseball teams

Major League Baseball (MLB) teams are now permitted to get sponsored by CBD brands.

MLB officials told team marketing executives on a conference call this week that CBD companies are now an «approved category,» provided the companies can prove the products have been certified by the’NSF International and that THC levels are within regulatory limits.

So far only the Ultimate Fighting Championship (UFC), at a professional level, allowed sponsorship by CBD brands, while other sports leagues still feared the association with cannabis.

In March 2021, the UFC announced a five-year partnership with Love Hemp Group, which supplies CBD and hemp products globally.

Noah Garden, Chief Revenue Officer of MLB, reportedly stated that the league has had its eye on the CBD category for some time and that three to five brands are in the process of trying to get NSF certification.

The CBD brands Those who enter into agreements with MLB teams or with the league itself will be able to broadcast advertisements during MLB game telecasts, in line with the rules governing sports betting advertisements.

Some American athletes have already taken the step of sponsoring with CBD, notably golfer Bubba Watson, soccer player Megan Rapinoe, and former NFL star Rob Gronkowski.

The MLB has removed cannabis from its list of prohibited substances in December 2019, the idea being to treat cannabis in the same way as alcohol.