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Why have we created the 1st Green MasterClass on CBD?

Published

6 years ago

June 23, 2020 - Updated August 25, 2022

Team NWD

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This article is brought to you by The Green Masterclass.

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It is clear that the use of CBD in France is still viewed very negatively. The ban on CBD, which has been in place for about fifty years, has clouded the debate and given rise to numerous misconceptions. This widespread lack of understanding plays into the hands of certain individuals who have no qualms about deceiving end consumers by, for example, inflating the CBD content of their flowers.

That’s why we created the first Green MasterClass on CBD to shed light on the mysteries surrounding the CBD molecule, its interactions with your body, and how to use it.

More than 300 of you already signed up for the first session. Were you one of them? No problem—we’re inviting you to attend the second session for free, which will take place this Saturday, June 27, at 6 p.m. To register, go to https://www.thegreenmasterclass.com/ !

The Race for CBD Levels

Today, players in the CBD market are beginning to realize that the race to produce products with high CBD levels comes at the expense of users’ needs and the benefits that other active compounds—such as terpenes and flavonoids—can provide.

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Research on cannabis that has been underway since the 1990s and the discovery of the endogenous cannabinoid system in humans serve as a reminder of the importance of science and the need for clear, well-documented information on the subject.

Without this communication effort—which the community must make—there will be no significant change in the health policies being implemented.

CBD Industry Players Have a Responsibility to Better Inform Consumers

Hemp industry stakeholders are now required to take action to make information more accessible to consumers. By taking responsibility, we can reduce the risks associated with cannabis use and restore the image of this product, which has been demonized.

This involves, in particular, providing users with access to the results of analyses conducted, as well as information on the traceability of the flowers, the region of origin, and the methods used for cultivation, harvesting, drying, and aging.

Since CBD offers a wide range of benefits, this educational initiative will help users better assess their needs so they can adjust their intake of these active ingredients to achieve the desired effects.

The Green MasterClass is supported by a rising star in France's CBD industry: The CBD Farmer

The conclusion was clear to Laurent, the founder of The CBD Farmer: «We need to provide more transparency and put an end to the hypocrisy surrounding CBD.» To stay true to this mindset—which marks a shift in perspective within the industry—it took numerous discussions with industry experts, meetings with producers, and extensive testing.

The conclusion was clear: there was a need to create a strong brand with values more closely aligned with the product and its consumers: The CBD Farmer and a commitment to creating high-quality, freely accessible content for the French-speaking CBD/THC community through The Green MasterClass.

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If you want to learn more about CBD, join the 2nd session of the Green MasterClass. Register at: https://www.thegreenmasterclass.com/