WM Technology launches a payment solution for cannabis retailing in Canada

Cannabis technology company WM Technology is launching a payment service for cannabis retailers in Ontario, Canada's largest adult-use market, with plans to roll it out in other provinces.

Customers of participating stores can browse the product catalog on the Weedmaps, and then make direct payments to the retailer using Visa or MasterCard, WM Technology announced on Thursday morning.

The new functionality follows Ontario's recent decision to make cannabis delivery permanent and retail click and collect, cementing a temporary program launched at the start of the COVID-19 pandemic.

«The company expects Ontario to be a springboard for Weedmaps» online payments system in other Canadian provinces, in the coming months," the Irvine, California-based company said in a press release.

WM Technology is also launching its WM Store product in Ontario to bring «the Weedmaps platform directly to cannabis retailers» websites«, offering customization options for retailers »to better reflect their brand and create a more seamless, end-to-end ordering experience for customers".

The company said it had partnered with cannabis retailer inventory and point-of-sale management platform Cova Software, as well as payment processing services provided by Merrco Payments.