Jimi Hendrix now has his own line of cannabis accessories
The living are not the only ones launch their own cannabis brand, the dead too. Or rather, his descendants.
The company Purple Haze Properties has negotiated the Jimi Hendrix license to affix the singer's image to a whole range of derivative products for cannabis smokers, from portable vaporizers to space macarons.
Jimi Hendrix, known for his cannabis use, was for a whole generation the link between rock'n'roll and cannabis. The lyrics of his song Purple Haze are unequivocal:
« Purple Haze all around
The purple haze was omnipresent
Don't know if I'm coming up or down.
I don't know if I'm going up or down
Am I happy or in misery
Am I happy or sad
Whatever it is, that girl put a spell on me
Whatever it was, that girl put a spell on me.»
Hendrix has is part of the psychedelic movement through his music and actions, and «perfectly embodies the cannabis community», according to the representative of Purple Haze Properties, which not only markets cannabis-related products, but also percussion instruments, headphones and credit cards.
Jimi Hendrix in Amsterdam
Consumers of States in the United States where cannabis is legal portable vaporizers, grinders, lighters, pipes, and other products. rolling papers, Haze Sticks and Jimi's Cannabis Collection.
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