Clones come to retail in Canada

Residents of the Canadian province of Newfoundland who want to grow their own cannabis at home will soon have access to one of the first legal sources of cannabis clones available over the counter in Canada.

Atlantic Cultivation, a Newfoundland and Labrador-based cannabis grower that also operates 7 cannabis stores in the province, has announced that it will soon be delivering cuttings to its stores.

https://twitter.com/chris_crosbie/status/1514327859938172938

Chris Crosbie, the company's founder, explained to StratCann that Atlantic Cultivation has been working since the end of last year with the cannabis department of the Newfoundland Labrador Liquor Corporation (NLC), the province's cannabis regulatory body, on this new product category and has just received approval for two new clone references. .

The clones will be sold for 17$ CA (€13) each, or 60$ CA for four rooted clones, and although he is producing a large batch of clones for the first shipment, he hopes that customers will then place pre-orders to enable him to better gauge demand for future batches.

Three of Atlantic Cultivation's seven stores will be stocked as clones before opening in more locations around the province.

«I'm very happy to be able to offer something so unique in our stores, and it's a win for the community if I can get cheap clones into people's hands,« said Chris Crosbie.

While most provinces do not authorize cannabis growers to sell their products directly to retailers, or only through a specialized «farm» model, Newfoundland and Labrador authorizes certain producers to operate their own retail outlets and deliver their own products directly to their stores.

«It's a very close collaboration with the NLC,« explains Chris. Crosbie. «They want to see us hire people, they want to determine how we can reach the market, and as quickly as possible. They're really helping the industry in Newfoundland.»

«The biggest opportunity is simply converting these consumers from the traditional market to the legal market... but we need to offer the right products at the right prices to maintain that conversion,» he continues.

Newfoundland and Labrador was the first province to allow consumers to buy cannabis clones back in 2018, but sales were very low, probably because they were only available by mail order. Other small pilot projects took place in other provinces, on a limited, trial basis.

This will be the first time Newfoundlanders will have a legal, over-the-counter source for their own home growing.