Prohibition Partners

Prohibition Partners is not a producer, a dispensary, or a cannabis brand. It is the industry’s information infrastructure—the platform that provides investors, operators, regulators, and journalists with market data, business intelligence reports, and networking opportunities that enable the global cannabis industry to function as a mature industry.

London, 2017: Bridging the Information Gap

Prohibition Partners was founded in 2017 in London by Stephen Murphy, a British entrepreneur who noticed an anomaly: cannabis was becoming a global industry worth tens of billions of dollars, yet there was no serious B2B information source—no Bloomberg, no Wood Mackenzie—for the sector. Investment decisions were being made based on shaky estimates, scattered data, and conference rumors.

The founding vision is simple: to create for the cannabis industry the equivalent of what major business intelligence agencies have built for the energy, pharmaceutical, and financial sectors—reliable data, regional and global market analyses, and events that bring decision-makers together.

Cannabis Reports: The Global Authority

Since 2017, Prohibition Partners has been publishing a series of market reports that have become the industry’s essential reference guides. The flagship report, the European Cannabis Report, is now in its 8th edition and is the most cited source on the size, structure, and outlook of the European cannabis market. The series also covers specific markets: Germany, the United Kingdom, France, Australia, Israel, Thailand, Poland, New York, and an annual Global Medical Cannabis Market Review.

These reports are purchased by pharmaceutical companies, investment funds, consulting firms, governments, and regulators around the world. For many stakeholders, they serve as
institutional investors are the first serious gateway to understanding the cannabis market.

Cannabis Europa and the global events circuit

Prohibition Partners’ events division is Cannabis Europa, an annual conference launched in May 2018 at the Barbican in London, which has become the premier gathering for the European cannabis industry. Since then, Cannabis Europa has been held in Paris, Toronto, New York, Madrid, and London, bringing together more than 1,500 executives, investors, and policymakers from over 50 countries each year.

At the same time, Prohibition Partners is developing Business of Cannabis, a media and events division focused on the North American market, featuring an annual conference in New York (launched in 2021 at the Rainbow Room in Rockefeller Center) and an international weekly newsletter reaching over 80,000 subscribers.

A portfolio of B2B brands

Beyond reports and events, Prohibition Partners operates an ecosystem of B2B brands:

- Businesscann / The Business of Cannabis : industry-specific media for the North American market
- Cannabis Health : Health media and medical cannabis for the British general public
- Atalis : a B2B marketplace that enables European cannabis companies to buy and sell products and services

The Prohibition Partners community reaches more than 300,000 monthly readers through its digital publications.

A pivotal role for European industry

Prohibition Partners plays a role that goes beyond that of a mere publisher or event organizer. By producing market data accessible to regulators and lawmakers, organizing conferences where operators and policymakers meet, and building a global network of cannabis professionals, the company actively contributes to the standardization and structuring of an industry still in its formative stages.

Newsweed regularly contributes to Prohibition Partners’ reports as part of its coverage of the European cannabis markets in general and the French market in particular.