Hemp fibre false eyelashes: the latest trend

The singer, rapper, and icon of the body positivity Lizzo hopes to start a new trend: biodegradable false eyelashes made from hemp fibers instead of animal or synthetic materials. Since false eyelashes are sometimes made from mink fur, this a new alternative to hemp will appeal to both those looking for cruelty-free products and those who care about the environment.

Lizzo unveiled this accessory at the 74th Primetime Emmy Awards last September. The exact eyelashes that were used—the Velour Beauty Cloud Nine Lashes – are made from plant-based fibers, are 90 % biodegradable, and are sold in the United States at Sephora and Ulta.

Mayo posted her look on Instagram, using the post to give a shout-out to the brand Velour Beauty for its line of hemp-derived false eyelashes. The team behind Toronto-based Velour Beauty said these are the world’s first hemp-derived false eyelashes.

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Why make false eyelashes out of hemp?

The Hemp is proving to be a sustainable fiber In the world of beauty: the main advantage of hemp-based eyelashes is that they can be reused up to 20 times. The company claims that they are also comfortable.

The Collection Plant Fiber Lash Velour Beauty is «a collection of eyelashes that is entirely plant-based! »Every component of these lashes, from the band to the fibers, is plant-derived,« the company writes. »The fibers are so soft and natural-looking that you’d never know they’re derived from hemp.”.

Velour Beauty offers at least three styles of hemp-based eyelashes in its collection Plant Fiber Lash : Second Nature, Cloud Nine, and A New Leaf.

«You get the same Velour quality—lightweight, handcrafted lashes on premium bands for all-day wear and comfort—but you don’t have to compromise quality for durability,» the company writes. «With a natural-looking, fluffy texture, you’d never know they’re entirely plant-based.»

Along the same lines, a British company recently launched Hemp Wigs for Lawyers. They are usually made of horsehair.