Seth Rogen

Actor Seth Rogen is best known for his roles as somewhat dim-witted cannabis enthusiasts in Judd Apatow’s films. But that’s not his only connection to weed. In fact, Seth Rogen uses his Hollywood fame to amplify his message as a cannabis activist.

By the time his career took off, Seth Rogen was already a cannabis advocate. In 2007, he was named “Stoner of the Year” by High Times magazine, a title celebrated by NORML at its annual conference. Seth, who is also a member of NORML, plays up this nomination when he talks about cannabis. He even allowed the Let’s blunt, it’s cool ad campaign to use his image.

What might come across as offbeat humor actually offers some food for thought. In a 2009 interview for Playboy, Seth Rogen described the flawed legal system surrounding cannabis. “The first time I came to Los Angeles, I got pulled over for smoking weed on a beach in Malibu, and I had to go to court. It was the craziest thing I’ve ever seen. I was thinking: this is Los Angeles. There are probably 400 people getting murdered right this second, and these two cops are taking an hour to write up a ticket because I smoked a joint on the beach. It just seemed so ridiculous to me.”

In addition to discussing the legal framework surrounding marijuana, Seth Rogen also plays a major role in normalizing the idea of smoking cannabis by speaking openly and without shame about his habits. While one might think that it’s not a problem for a celebrity to speak this way about cannabis, the reality is that it can be shocking. Some cannabis enthusiasts, in fact, prefer to keep their own habits private.

Seth Rogen uses his status as an icon to try to win the trust and admiration of his peers, as well as people who aren’t as enthusiastic about cannabis as he is. Whenever his love for cannabis comes up in interviews, Seth Rogen responds in a way that shows he’s neither ashamed nor embarrassed by it, demonstrating that it really isn’t an issue. In this way, he advocates for reducing the stereotypes surrounding marijuana use.

In 2014, Rolling Stone magazine made its own declaration, crowning Seth Rogen the “Stoner King of Hollywood.” The interview, which showcases a smart, witty Seth Rogen, helps demonstrate that one can be a successful comedian, actor, and businessman while still enjoying cannabis.

And by investing in cannabis companies such as Merry Jane, he invests his money in what he loves and in an industry that is close to his heart.

A longtime advocate for legalization

Seth Rogen has been an active advocate for the legalization of cannabis long before it became politically acceptable to do so. He testified before the U.S. Senate in 2014 about his mother-in-law’s Alzheimer’s disease and used the platform to discuss the therapeutic potential of cannabis.

It provides financial support to organizations advocating for the legalization and reform of the criminal justice system regarding cannabis.

Houseplant, its premium cannabis brand

In 2019, Seth Rogen co-founded Houseplant with his friend and collaborator Evan Goldberg, first in Canada and then in the United States. The brand stands out for its refined design and lifestyle approach: minimalist packaging, collaborations with designers, and a line of ceramics and accessories that break away from the cannabis industry’s usual conventions.

Houseplant is positioning itself in the premium segment with a selection of strains grown in British Columbia, and is developing a brand identity that appeals to both design enthusiasts and cannabis consumers.

Beyond cannabis

Seth Rogen is also known for his commitment to fighting Alzheimer's disease through the Hilarity for Charity foundation, which he founded with his wife, Lauren Miller Rogen. The foundation organizes fundraising events that combine humor with awareness-raising, and funds research and support for families affected by the disease.