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Richard Branson

Richard Branson

Sir Richard Charles Nicholas Branson was born on July 18, 1950 in Blackheath, London. Dyslexic and ill at ease at school, he left high school at 16 to launch his first business, a student magazine called Student. This entrepreneurial precocity heralded an extraordinary career that would make him one of the richest and most media-savvy men in the world.

The Virgin empire

In 1970, Branson founded Virgin Records, a record label that signed the Sex Pistols, Mike Oldfield and the Rolling Stones before becoming one of the world's biggest. He sold the label to EMI in 1992 for a billion dollars and reinvested in Virgin Atlantic, his airline founded in 1984 to compete with British Airways.

The Virgin empire then expanded into dozens of sectors (telecommunications, banking, healthcare, space), making Branson the symbol of the bold, creative entrepreneur. Virgin Galactic, his space tourism project, propels him into space in July 2021 aboard his own spaceship, a few days before Jeff Bezos.

A discreet but constant pro-legalization activist

Richard Branson makes no secret of his personal cannabis consumption: he recounts smoking a joint with his son on his private Necker Island, an anecdote he recounts in his autobiography. But his commitment goes far beyond personal anecdotes.

Branson is a member of the Global Commission on Drug Policy, an international organization that brings together former heads of state, intellectuals and entrepreneurs to promote global drug policy reform. He regularly appears in the international press to defend the decriminalization and legalization of cannabis, arguing that the war on drugs is a costly failure that needlessly criminalizes millions of people.

An investor in legal cannabis

Richard Branson is also interested in cannabis as an investment opportunity. He has taken stakes in a number of companies in the legal cannabis sector and publicly encourages entrepreneurs to get involved in this industry, which he sees as a major economic and social opportunity.

An influential voice for reform

Richard Branson's influence on the cannabis legalization debate has less to do with his investments than with his ability to bring the subject into economic and political circles traditionally closed to such discussion. By associating his image as a respectable entrepreneur and popular personality with the pro-legalization cause, he helps to normalize the debate among a public that would not necessarily recognize itself in a classic cannabis activist.

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